The Shocking Truth Behind “Shocking” Healthcare Social Media Statistics

As a regular follower of social media, I am keenly aware of changes in the healthcare landscape as it relates to social media. While there’s much talk about the impact of social media in healthcare, most of the action sits on the consumer side of the equation. Much of the medical world has to yet to tap into its potential. For most healthcare providers social media engagement amounts to little more than watching as others dip their feet, testing  the waters. A few watch as they anticipate their own entry into the arena. Still many others watch with the expectation that the water would soon become bloody.

So its with a burlap full  of salt that I read various healthcare social media stats promulgated in various infographics, twitter feeds, and blog posts celebrating Medicine 2.0 powered by social media. Collectively they hash and rehash a series of surprising statistics that aren’t exactly bogus, but aren’t exactly completely factual either.

A recent one caught my eye with the claim was that “53% of physicians practices have a facebook page”. This was curious to me, because as I read this in the physician lounge and  took my own poll, the results was much closer to 5% than 50%.

Many of these posts are from sites of companies that are involved in consulting to heathcare entities and providers. In other words, it behooves them to make health care providers think that all or most of their colleagues are using this new and innovative set of tools. If they don’t get these new tools, they imply,  physicians will fall drastically behind their peers.

It’s a fantastic argument.  It’s how I convinced my dad that we should buy our first computer back in the 80’s which I then used mostly  for video games.

It’s still  how most of us practitioners convince our hospitals to make capital expenditures on the latest and greatest pieces of technology. Except when I go to my hospital administration I use real facts, real studies, and real data. I have to use real facts and real data because money is scarce, and because the health of real people are on the line. This burden of consequence is something that companies trying to sell a product  do not have to bear. And let’s face it,  social media lends itself to informality. The kitschy ‘graphics’ of an infographic are oft more important than the actual ‘info’ part. So if the fact checking isn’t that great, well hey, what did you expect, The New England Journal?

So should you start a Facebook page for your practice because 53% of your colleagues are doing that very thing right now? Well before you make that decision, you’d want to go the the source of the information.

This particular stat was from a survey conducted by a tech company called ZocDoc. ZocDoc is a company that allows patients to schedule their own appointments at physicians offices that have installed the software. Obviously physicians who would install this platform would be pretty comfortable with tech, and not your average EMR cursing, overworked physician. Indeed ZocDoc itself stated the survey results as 53% of “tech savvy” physicians had a facebook presence. I’m a tech savvy  physician. I don’t have Doc Zoc. So these must be the most super-duper, EMR lovin, hyper-tech, iphone 7 beta using dope robo-docs. So ok, if that’s the crowd you run with,  and you don’t have a Facebook presence for your practice, you are hereby informed that you’re in the 47th percentile of your peer group. Either way, let’s declare this 53% number as busted.

Another stat in the same infographic was equally as provocative. “60% of doctors”, it claimed, “say social media improves quality of care delivered to patients”. As is often the case, I dug into the references expecting more tomfoolery.   However, my curiosity was piqued when I found not a link to another health information consulting company, but to an actual honest to goodness journal article authored by scientists working at bastions of medicine.

The study was a survey emailed out to physicians. The fact that only one-third of physicians responded likely  biased the numbers towards those physicians who were involved in social media. About 60% of respondents said that they used social media to gain medical information. What was interesting was that about the same 60% also made the claim that using social media was a good way to get high quality information. And, presumably that same 60% also said that it improved the quality of care that they delivered.

At this point, I would like to have the attention of those involved in social media marketing to physicians. Here’s your new headline: and feel feel to quote me and reference this post:

“Nearly all physicians who use social media professionally find it to be a good way to get high quality information”

Here’s another one:

“Nearly all physicians who use social media to keep up to date believe that it improves the quality of care that they provide”

See what I did there? For the few of you who are wondering if those are  true statements, well,  it’s a lot more accurate than stating that 60% of physicians think that social media improves healthcare, which is blatant malarkey. But still, if you need another headline, go ahead and use this one:

“Physicians testing the waters of social media still have all their toes”

Deep Ramachandran is a pulmonary, critical care, and sleep medicine physician, and social media co-editor of CHEST Journal. He blogs at CaduceusBlog, CHEST Thought Leaders Blog, and is on Twitter @Caduceusblogger.

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Top 5 CPAP Travel Tips from a Sleep Doctor and CPAP User.

Sleep Apnea is a condition that aflicts millions of people.  There are 2 types of sleep apnea, central, and obstructive. Obstructive is by far the most common, and is usually what is referred to when people talk about “sleep apnea”. Obstructive sleep apnea occurs when, during sleep, the airway passages in the throat close and block the movement of air. Common symptoms are snoring, gasping during sleep, sleepiness during the day, and the overall feeling that your sleep was not restful. While we all may have a laugh recalling that uncle or grandpa that was “sawing logs” all night when they slept over, the truth is that sleep apnea can have profound negative effects on overall health. Sleep apnea has been linked with stroke, cardiovascular disease, hypertension, and is an important contributor to deaths and injuries due to traffic accidents. The most common and effective treatment for sleep apnea is the use of a CPAP (Continuous Positive Airway Pressure) device. As a sleep physician, and a CPAP user myself I know the importance of using your CPAP whenever you sleep, that includes during travel.

Whether I’m travelling across a state line or an equatorial line, whether the destination is medical education, or a mediterranean beach, my CPAP is along for the ride. Because of this, I’ve also run into pretty  much every complication, problem, pitfall, morass, and quagmire that you can have when travelling with your CPAP. Thus I present to you, gleaned from both my experiences and those of my patients, my Top 5 tips for travelling with your CPAP.

  1. Bring Your CPAP With You!

This would seem obvious, but it’s not. Alot of people see their CPAP as an assistive  device which they only need to use when they need it. But they really need to look at it for what it is: therapy. You take your hypertension and diabetes medicines with you when you travel, think of your CPAP the same way. Besides, if you’re travelling for business, you need to be sharp and focused. If you’re travelling for pleasure, well who wants to spend their hard earned vacation being tired and irritable? CPAP will help you get the most out your travels! Continue reading

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Me and My A.E.D.

“Everyone should have BLS training. . . we’ll all be better off because of it”     -Me.

I arrived at my designated gate at Chicago’s O’Hare Airport.  The run there kept the adrenaline level up in my system, though the hubbub was now well behind. I pulled the crumpled boarding pass out of my pocket as I caught my breath. No that’s a hotel receipt. Check the other pocket, there it is, Zone 3, that can’t be that bad; I thought,  there’s gotta be, what maybe 6 or 7 zones, right? “Welcome aboard American Airlines flight to Flint, Michigan” the gate attendant announced. We welcome our platinum medallion, gold medallion, silver medallion, bronze high-flyers, copper star club, as well as plastic fantastic, and purple star members, followed by zones one and two” The last of the passengers was already through the jetway. “Now boarding zone three, welcome aboard”.

After handing over my crumpled boarding pass for scanning, I made my  down the jetway and onto what appeared to be a small but fairly packed little jet. Passengers on each side of the aisle eyed me as I walked past, a few noticed that my jeans were soaked from the knees down. Some caught the odor that  trailed behind, a light of recognition igniting in their eyes as they realized what it was. Does he really smell like that? Is he the one that’s dragging that awful scent through this cabin?

6 hours earlier things had been going very differently for me. My colleagues and I had just given a well received talk at the annual Chest convention. I had reconnected with old friends that I hadn’t seen since training.  I had just personally  thanked Kevin Pho (of KevinMD fame) in the hotel coffee shop for giving our keynote address and getting our membership fired up about the future of medicine and social media. It was with this sense of excitement and renewed enthusiasm that I boarded my plane to catch a connection at O’Hare.

I also distinctly recall that, at the time, my pants were absolutely one-hundred percent completely dry. Continue reading

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Happy New Year from Caduceusblog!

Don’t worry, Caduceusblog is still here! I thought it best to take break through the rigmarole that was ABIM recertification.  I decided to extend my break through Chest2014 and the holidays. Now I’ve that I haven’t vented in a while, I’ve got a whole lot to holler about. The whining will return next week, see you then, and Happy New Year!

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September is Pulmonary Fibrosis Awareness Month, Learn More About This Deadly Disease.

Idiopathic Pulmonary Fibrosis  is a disease which involves progressive scarring of the lungs of unknown cause (hence the term idiopathic).  The median survival from the time of diagnosis is 2 to 3 years, though the course is variable and many patients deteriorate rapidly.

There is little in the way of effective treatment and no cure other than lung transplantation.

There are excellent resources available to learn about this disease.

For Patients: The Pulmonary Fibrosis Foundation and Coalition for Pulmonary Fibrosis. Both resources provide information regarding patient support groups,  fund raising, and advocacy.

For Physicians: The CHEST Foundation website includes information for patients and physicians. I have found this helpful in answering many common questions for patients with newly diagnosed IPF. The author is a pulmonologist whose father died from IPF.

In addition, the Pulmonary Fibrosis Foundation conducts numerous activities throughout the year and is a great resource for information about the disease.

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The Ones that Emory Didn’t Save

It was with much fan-fare that 2 American aid workers were airlifted from across the world and brought to Emory University Medical Center where they began experimental treatment for Ebola. We hope for a full and speedy recovery for them and others like them who do God’s work.

But it appears to me that lost in this conversation are myriad others who need help but never get it. Right now, humanitarian work is being done all over the world, and in very dangerous places. These people  knowingly put their life on the line for others. Yet  tragically, some of them are injured or sickened in the service of others. But for them, the call from the CDC offering to med-evac them out never came. There was a girl, who died of malaria while in Kenya. Or the young man who was serving in Egypt. Or a myriad other aid workers who die while serving their fellow human beings.

Also at issue, and it needs to be asked, at what cost are we saving lives? Who decides who gets what may have been, all told, a hundred thousand dollar medical evacuation? Susan Grant, the Chief Nurse for Emory Healthcare, in an article for The Washington Post rightly downplayed the infection risk posed by bringing these patients here. She went on to say:

“The purpose of any hospital is to care for the ill and advance knowledge about human health. . . As human beings, we all hope that if we were in need of superior health care, our country and its top doctors would help us get better”

This statement brings to mind others that need saving. They don’t work in far away lands, they live here in the U.S, right across town, in fact. They don’t have fancy, exotic diseases.  Their conditions have names like diabetes, heart disease, hypertension, and lung cancer. Right now many of them are getting collection notices for their inability to pay from medical centers like Emory University. Others have been trying to get appointments at tertiary centers  like Emory. Only they’re told that their insurance is not accepted there, or their co-pays and deductibles will be more than they can afford.

How would Ms. Grant justify the incredible expense spent on this endeavor to those people? What would she say about the necessity of this experiment, a clinical trial with an N = 2? Could she really  tell those sweating in the Atlanta heat after their electricity got shut off that this was all really for their benefit?

I don’t know how to solve the ethical dilemma here. While I am hope for a cure on the one hand, I cringe at the highlight this places on those at the bottom end of America’s healthcare disparity gap. Perhaps someday in the distant future they can take solace in knowing that they didn’t suffer for naught. Because if they ever contract ebola, there will be a cure waiting for them.

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3 Ways Obamacare is Destroying American Healthcare.

As I was watching CNN news recently, I noted in the headlines different ways Obamacare is failing.  Current problems discussed were the customers’ sticker shock of high deductible plans (up to $12,700 for families), the president blaming the insurance companies for having substandard plans, and the people blaming the president for losing their current insurance.

One patient even complained, “My new health care plan tripled in price, and now, it is like having a third loan to deal with, including my car and home loan.”

The current law and regulations being implemented under Obamacare will ultimately lead to sicker patients and low quality care for three reasons:

1.  Older doctors will retire early fed up with the system. These older doctors feel that the loss of a patient-physician relationship and the burdensome regulations (ie. paperwork) will choke off their ability to provide good care.  In addition, their expenses are increasing with these new regulations.  Add in the projected cuts in reimbursement up to 26%, and their livelihood will be threatened. These cuts could force these doctors out of practice or force them to stop seeing Medicare patients simply because their expenses (which rise yearly) are exceeding their declining reimbursement, which has declined steadily over the past several years already. Continue reading

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It’s Time to Move On From ACLS Certification.

I can recall, though it seems quite long ago, my first Basic Life Support (BLS) course as a first year medical student. The instructor dutifully demonstrated on a mannequin to eager young medical students what to do if someone is found unresponsive. Shaking the unmoving mannequin she said loudly,  “Sir, are you ok?” Then hearing no response she showed us how to check for a pulse and spontaneous breathing. “if not present” she said, “call for help and start CPR”. Me, ever the smart-ass, took my own approach. “Sir,  are you ok?” Then, grabbing the mannequin tightly to my chest “NOOOO! why? WHY?!”

This didn’t enamor me to the instructor very much and earned me most of the difficult clinical scenarios of the day.

Classes like these are now mandatory for those working in hospitals. Just about all employees have to go through BLS training, and many employees in more advanced clinical settings are also required to take Advanced Cardiac Life Support (ACLS). ACLS  is an advanced skill set taught to medical personnel who work in areas of the healthcare field who may have encounters with patients that require interventions beyond the scope of BLS.

Those of us in the medical field who are required to recertify ACLS have long dreaded the process of ACLS recertification. Part of that is because it can be an intense course that makes many feel nervous. Part of it is also because it is expensive and time consuming. But the greatest reason why most who undergo ACLS training  object  to it is for a different reason entirely: they feel that is simply unnecessary. Continue reading

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To Reform Healthcare, America Needs to Look to its Doctors.

Our healthcare system is sick and dysfunctional. A vicious cycle of blame is happening between Washington, health insurance companies, and the patients. And it is quickly demoralizing this nation and simply increasing costs with more administrative regulations. It is raising questions regarding the future of healthcare in the United States.

And we need answers.

Surprisingly, in all of this, doctors are rarely mentioned.  As if doctors do not know the intricacies of how the health care system works.  As if doctors are not there for their patients 24 hours per day, ordering tests or doing procedures that can benefit a patient’s well-being.  As if doctors are not dealing with denials from the insurance companies on a daily basis, losing valuable hours to menial paperwork that could be spent caring for our country’s sick.

Doctors have a duty to care for their patients and are the engines that put health care into motion. They yearn to maintain that physician-patient relationship that is important to the care of our patients.

Unfortunately, doctors are not being directly involved in the health care reform debate despite being on the front lines of care.  They have an opportunity to provide valuable insight into the day-to-day operations of this health care machine. Continue reading

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New Series: EMR Diaries.

Golive PicIt’s time. After thousands of hours of hard work by the IT department, and lots of fretting by pretty much everyone else, the time has arrived. Our hospital is going live with it’s EMR Stage 2 meaningful use system. And it’s starting during my turn in the hospital rotation. (I want to believe that this is purely coincidental, but if I see my office scheduler walking around with a new pair of shoes, I might have to say something.)

What is Meaningful Use? As part of the nearly $800 billion economic stimulus bill known as ARRA (American Recovery and Reinvestment Act) of 2009, the government sought to  electronify (yes, that’s a work, look it up!) medical records. To accomplish this CMS (Medicare/Medicaid) began giving out incentive payments to physicians and hospitals for electronifying their medical records, which would eventually transition into fines for not complying.

By now you’ve probably looked up “electronify” and found that it’s not really a word. My bad. But in a way, Medicare did the same thing. They realized that “electronic medical record” does not really have a definition, either. So they said “our bad” and came up with a set of parameters that would determine if your medical record could be used in a meaningful way, or whether it was just a note pad with a reading light attached to it. Continue reading

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